Bud Light Boycotters Switching to Coors Light Missed One Major Point

  Bud Light, Coors Light, Beer, Advertising, Boycotts

Introduction

The Bud Light Boycott

The Coors Light Controversy

Why the Coors Light Switch May Not be the Answer

Conclusion

Introduction

In early 2021, Bud Light faced backlash over a controversial ad campaign that some viewers found to be offensive. The backlash led to calls for a boycott of the brand, with many consumers turning to Coors Light as a replacement. However, switching to Coors Light may not be the answer for those who were upset with Bud Light's advertising.

The Bud Light Boycott

The controversy began with a Bud Light commercial that aired during the Super Bowl in 2021. The commercial featured a medieval setting, with characters engaged in a jousting tournament. One character, the "Bud Knight," is knocked off his horse and must choose between two drinks: Bud Light or a "medieval mead." The character chooses Bud Light and is immediately surrounded by cheering fans.

The commercial was criticized for its portrayal of mead, a traditional alcoholic beverage made from honey. Many viewers saw the commercial as an attack on mead and the craft beer industry as a whole. Some even accused Bud Light of cultural appropriation, as mead has been a part of many cultures for centuries.

In response to the controversy, some consumers called for a boycott of Bud Light. Many of those consumers turned to Coors Light as an alternative.

The Coors Light Controversy

However, Coors Light has not been without controversy of its own. In 2019, the brand faced criticism over an ad campaign that some viewers found to be sexist. The campaign featured slogans such as "Because no one has ever said, 'Bring me a Coors Light, said no woman ever'" and "The official beer of being done wearing a bra." Many viewers saw the campaign as derogatory to women and accused Coors Light of perpetuating sexist stereotypes.

In addition to the controversy over its advertising, Coors Light has also faced criticism over its labor practices. In 2020, the brand was sued by a group of employees who claimed that they were required to work overtime without being compensated for their time.

Why the Coors Light Switch May Not be the Answer

While it is understandable that some consumers would want to switch to a different brand of beer after being upset with Bud Light's advertising, it is important to consider the potential drawbacks of that switch. Coors Light, like any brand, has its own controversies and issues. By switching to Coors Light, consumers may be inadvertently supporting a brand that they find just as problematic as Bud Light.

Furthermore, switching brands may not send the intended message to Bud Light. Boycotts are a powerful tool for consumers to express their dissatisfaction with a company or brand. By switching to a different brand of beer, consumers may be diluting the impact of their boycott and sending a mixed message to Bud Light.

Conclusion

The controversy over Bud Light's ad campaign and the subsequent boycott highlights the importance of responsible advertising and the potential consequences of offensive marketing. However, consumers should carefully consider the brands they choose to support as an alternative. Switching to a different brand may not necessarily solve the problem and could inadvertently support a brand with its own set of controversies and issues. Ultimately, it is up to individual consumers to decide which brands they want to support and which they want to boycott.